Package Options
Option I
Core Package
Main Film 30-60 seconds
a single film that showcases a select 4 watches
3 Viewing formats
Cinematic Wide | Stories Tall | Instagram Square8 Still Images
$7000 USD
Option II
Comprehensive Package
Core Package +
3x Product Films 30-60 seconds
Extended look at these watches, giving each one a unique identity20 Still images
$13,000 USD
Option III
Full Package
Comprehensive Package +
8 Animated Gifs
to catch viewers eyes on websites or blogs8 Social Media Clips
Re-edited film into 10 second clips for social media
$15,000 USD
Idea | Draft
Kapferer [Marketing Professor and Luxury Expert] has suggested that the success of Bell & Ross is largely attributed to the brands ability to evoke a dream of the glory days to their audience. They tap into nostalgia by designing their watches to replicate the look of WW2 cockpit instruments, and another collection to look like 17th century seafaring instruments.
NOSTAGLIA is a really powerful device and you guys at MATIC have done an amazing job tapping into that with the visual branding of your watches. From the designs of your watches looking like they could be worn by characters in Mad Men to the black and white photos that evoke the happy days of the past.
So a broad idea I had was to emphasise nostalgia in this film campaign. Maybe the idea for the film is to cut between flashbacks and the present.
The Flashbacks will present the watch in a nostalgic environment - props that allude to the glory days of NYC in the 60s. Stylistically looking like it was shot on film and/or polaroid. This will also connect with the current imagery that already exists for MATIC
The Present will be more conventional product shots of the watch in a controlled studio environment to show off the quality of the timepiece. Its design and function.
These ideas are not set in stone. Would love your input!